Google University Theatre
In the downturn, opportunities are everywhere. The trick is knowing where to look and moving fast.
With marketing budgets squeezed now more than ever, the web represents a cost-effective way to attract new customers. What's more, many of the tools from Google that allow you to get the most out of your website are free!
At the Google University Theatre, we’d like to share with you our insights on how online marketing can help your business speed up and take advantage. Come along to hear our product experts explain how you can learn more about customers on your website with Google Analytics, and how to get the most from your online advertising with Google AdWords.
| Time | Title & Presenter |
|---|---|
| 10:00 - 11:00 |
Google Analytics Master Class This session will give you an overview of how Google Analytics can help your business. By helping you learn more about where your visitors come from and how they interact with your site, Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites. You'll learn how to set up a free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct your business decisions. The session will include an interactive Q & A with our Analytics experts. |
| 11:00 - 12:15 |
Introduction to Google AdWords This session lays the groundwork for a successful AdWords campaign. If you are just getting started with AdWords, or want a refresher on the basics of online advertising, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We'll then move to how to optimise your campaign for maximum performance, including how to make the most use of the Google Content and Search Networks. The session will include an interactive Q & A with our AdWords experts. |
| 14:00 - 15:00 |
Google Analytics Master Class This session will give you an overview of how Google Analytics can help your business. By helping you learn more about where your visitors come from and how they interact with your site, Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites. You'll learn how to set up a free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct your business decisions. The session will include an interactive Q & A with our Analytics experts. |
| 15:00 - 16:15 |
Introduction to Google AdWords This session lays the groundwork for a successful AdWords campaign. If you are just getting started with AdWords, or want a refresher on the basics of online advertising, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We'll then move to how to optimise your campaign for maximum performance, including how to make the most use of the Google Content and Search Networks. The session will include an interactive Q & A with our AdWords experts. |
| Time | Title & Presenter |
|---|---|
| 10:00 - 11:00 |
Google Analytics Master Class This session will give you an overview of how Google Analytics can help your business. By helping you learn more about where your visitors come from and how they interact with your site, Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites. You'll learn how to set up a free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct your business decisions. The session will include an interactive Q & A with our Analytics experts. |
| 11:00 - 12:15 |
Introduction to Google AdWords This session lays the groundwork for a successful AdWords campaign. If you are just getting started with AdWords, or want a refresher on the basics of online advertising, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We'll then move to how to optimise your campaign for maximum performance, including how to make the most use of the Google Content and Search Networks. The session will include an interactive Q & A with our AdWords experts. |
| 13:45 - 14:45 |
Google Analytics Master Class This session will give you an overview of how Google Analytics can help your business. By helping you learn more about where your visitors come from and how they interact with your site, Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites. You'll learn how to set up a free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct your business decisions. The session will include an interactive Q & A with our Analytics experts. |
| 14:45 - 16:00 |
Introduction to Google AdWords This session lays the groundwork for a successful AdWords campaign. If you are just getting started with AdWords, or want a refresher on the basics of online advertising, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We'll then move to how to optimise your campaign for maximum performance, including how to make the most use of the Google Content and Search Networks. The session will include an interactive Q & A with our AdWords experts. |