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The ‘How To’ seminar theatre is a 100 capacity seated area of informative and entertaining seminar sessions. Topics include HR, Sales and Marketing, Finance and IT. These sessions are relevant to all areas of business and will include workshops and role plays. You can dip in and out of any seminar that you wish.
| Time | Seminar |
|---|---|
| 10:00 - 10:45 |
Helping SME’s do what they do best Robin Mackenzie - Director of Strategy and Transformation - BT Local Business Robin will talk about how you will be able to reduce costs, support your growth, help to deliver profitability, implement flexible working and keep you up and running by using BT’s advanced communications technology. In addition to this, Robin will highlight (In plain English) how 21st Century Network and next generation access initiatives will lead to increased competitive advantage. So whether you are a small, medium or large business, this is a worthwhile and potentially lucrative seminar to attend. |
| 11:00 - 11:45 |
Making the Most of Email marketing Ian Creek - Marketing Manager - Newzapp Want to be an email marketing expert? This seminar draws on years of experience and best practice guidance to deliver everything you need to know in less than 45 minutes. You'll learn how to build high quality lists, design eye catching emails and implement best practice. This is possibly the most informative and valuable e-marketing seminar you'll ever attend. You'll walk away with invaluable knowledge that will ensure you're competitive in the digital age. |
| 12:00 - 12:45 |
Performing under pressure Professor Ian Maynard - Sheffield Hallam University Stress is one of the biggest costs to employers - not least the financial impact but also the loss of human resource in missed days. Through expertise at Sheffield Hallam University's Centre for Sport and Exercise Science, this seminar will provide a unique taste of how you can tackle stress:
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| 13:00 - 13:45 |
How to survive the Credit crunch! Matthew Holmes - Managing Director - Liquid Accounts This session is a light-hearted, easy-to-understand and practical look at how to make sure that you always have enough money in the bank to keep things running smoothly rather in your customers', suppliers' or even the Inland Revenue's bank account! |
| 14:00 - 14:45 |
Apprenticeships - The proven way to train your workforce Bill Macbeth - Textile Centre of Excellence No matter how large or small your organisation, apprenticeships give you the chance to develop the skilled staff you need for your business. They help to make your business more effective, productive and competitive by address your skills gap directly. As well as being highly motivated and willing to learn new skills apprentices will help you achieve higher staff and customer retention, which in turn will help you grow and increase your bottom line. |
| 15:00 - 15:45 |
Maximising your online marketing presence and revenues with Internet TV Craig Cook - Director - Webrom TV This seminar explains the function of an IPTV channel to drive a company's online engagement through the use of video to increase revenues. This seminar uses the new Cream TV model as an example of how this medium can be used to drive advertising and sponsorship revenue and in turn how this can then be applied to your business. |
| 16:00 - 16:45 |
Networking – The Relationship Revolution Warren Cass - Managing Director - www.business-scene.com Networking has fast become the number one marketing strategy for small businesses, amazing considering 10 years ago it wasn’t even a chapter in a marketing book and now it is a multi million pound industry. This seminar is perfectly placed before the main networking drinks at Business Yorkshire where Warren Cass, one of the UK’s most active networkers will share some great advice on strategy and how to be really effective in all forms of business networking. Don’t miss this opportunity to learn from one of the best networkers in the business world. |
| 17:00 - 17:45 | RBS Mentor Services - Surviving the Downturn through Effective People Management Joanna Luxton, Sarah Guy and Tony Rear - Mentor Employment Law Services The seminar will provide practical tips on ways to assist businesses during challenging times. The session will initially look at cost savings through correct utilisation of contract clauses and the abolishment of non-contractual practices. An introduction to the requirements of consultation and the basic skills will assist businesses who may wish to change shift patterns and or job descriptions to increase productivity. Finally, we will look at easy ways of how to reduce the workforce. |
| 18:00 - 19:00 |
The Chartered Institute of Marketing – Excellence in Marketing This session will showcase examples of marketing at its best, in fact these campaigns were so good they won SWOT Awards http://www.thedrum.co.uk/events/2-swot-marketing-awards-2008 A unique opportunity to hear from the region’s cream of marketing talent and learn how to use marketing to great affect, raise awareness, bring in business and ultimately boost the bottom line. All attendees will receive a Continuous Professional Development (CPD) certificate. |
| Time | Seminar |
|---|---|
| 10:00 - 10:45 |
Small business, big future Ben Kench - Small business Growth specialist Are you concerned about the future of your business but feel you don't have the resource to make it big? Think you can't fight the competition without matching them in size? Not so. Less is more. It's not about what you don't have; it's more about how you use what you have got. This presentation will show you exactly how you can win big by being small, and how to maximise your strengths. |
| 11:00 - 11:45 |
Maximising the potential of your website - Practical tips on how to get people to your site and convert them to customers. Tim Roberts - Managing Director - i-com Ltd This seminar will give you advice and tips on how to make the most of your internet presence. Having a website is not enough, potential customers need to be able to find it and once there be persuaded to buy or contact you. |
| 12:00 - 12:45 |
It's good to talk, the importance of good public relations Andrew Vaux - Account Director - Lynx PR The seminar will focus on the essential role of Public Relations in an organisation's overall business strategy. It will cover areas including identifying your target audiences, shaping your key messages, effective tools to communicate your key messages, and the importance of PR and the benefits that good communications can bring to an organisation. |
| 13:00 - 13:45 |
Gain the competitive edge with train to gain Ashleigh Craggs - Star (Training and Consultancy) Ltd Train to Gain offers free impartial and independent advice on your skills needs. It is the single point of access for businesses such as yours to get the training advice and support you need to succeed. Come along to this seminar to find out how Train to Gain will help ensure your employees have the right skills to do the best job and how it will help you improve productivity and competitiveness overall. |
| 14:00 - 14:45 |
Every business needs a superhero Paul Kerfoot aka Bulletman - Creative MD - Bulletpoint Design An image makeover and brand awareness will improve confidence, motivate staff and help increase your sales and marketing activity. This seminar is hosted by local design and branding hero Paul Kerfoot aka 'Bulletman'. Paul will demonstrate Bulletvision and share his experience and knowledge with local case studies on how effective design and branding can help energize business and find your hidden wow factor. |
| 15:00 - 15:45 |
How to develop effective leadership in your business Penny de Valk - Chief Executive - Institute of Leadership & Management Developing leadership skills 'on the job' can reap major rewards for SME business managers. Assessing their business strategy, identifying areas of development needs and sourcing the leadership skills training that will add real bottom line value are what this practical good practice session will provide. |