The ‘How To’ theatre is a 150 capacity theatre that will host a plethora of keynote speakers and informative and entertaining seminars from the world of business. Leading entrepreneurs will deliver advice and inspiration while our business leaders will deliver relevant educational keynotes about the economy and many other relevant business subjects. As well as our keynote speakers, seminars will be delivered by subject experts, with these sessions being relevant to all areas of business.
| Time | Seminar |
|---|---|
| 9:00 - 10:00 |
The Yorkshire Post business breakfast Hosted by Greg Wright, Deputy Business Editor, Yorkshire Post Entrepreneur and Dragons Den star Rachel Elnaugh will be talking about her rollercoaster entrepreneurial journey and sharing the highs and lows of business - and how to survive them. You'll hear about her rise to success with her first business the £multi-million market leading experiences company Red Letter Days and the mistakes she made which sent it into administration. She'll be sharing the tortuous experience of the last days of the company as it went into meltdown as well as how she re-built her business and her life afterwards. A must attend session if you are in any way struggling with your business and need practical advice, inspiration and motivation. |
| 10:00 - 10:45 |
Calming the Storm - Conflict Management In times of rapid change it is essential to have ready a selection of approaches to cope with, manage and even capitalise on the inevitable rise of conflict. Balancing elements such as employee resistance to change vs. what's best for the organisation, customer demand vs. profitability, or collaborative advantage vs. unilateral benefit, can seem a daunting task. But there are ways to turn this challenge into an opportunity. Accepting that conflict and collaboration are inseparable sides of the same coin and understanding that one can morph into the other forms the basis of managing the situation. This seminar provides you with a toolbox of approaches to help you to appraise situations on their own terms, identify which opportunities to seize and ways to restore balance and calm in difficult situations, drawing on the expertise of our speaker, Prof Jim Bryant, an internationally-renowned researcher, trainer and consultant in the specialist area of conflict management and partnerships. |
| 11:00 - 11:45 |
No, Money? No Problem! |
| 12:00 - 12:45 |
Sod the Recession A fast moving look at just a few of the many ways in which you can make the most of difficult trading conditions. From better service and more income from existing customers to a range of low costs actions leading to more new customers, you will take away something to improve your profits. Find out more about The Gross Prophet - a new programme of support that gives you a guaranteed return on investment. |
| 13:00 - 13:45 |
How to get your company top of the natural search engine results -The on-page elements that provide signals to the search engine. |
| 14:00 - 14:45 |
Putting you in effective control of your business Sarah Guy - Employment Law Consultant - Mentor Employment Law |
| 15:00 - 15:45 |
'Fit for the Future’ – insight to Hallmark’s strategic pillars, designed to ‘future proof’ the business Steve McCann is marketing controller at Hallmark Cards, where he heads the Marketing, Seasons and Innovation teams and led through a strategic change programme designed to make Hallmark ‘Fit for the Future’. Encompassing Marketing, Research, Sales and Business Planning the programme is already showing significant impact with product performance indices up 30%. Prior to joining Hallmark, Steve has held a variety of UK and International roles in major FMCG multinationals across a wide range of categories including Household and Personal Care, biscuits and drinks with stints at PZ Cussons, United Biscuits and Inbev. Steve will share how Hallmark, one of the worlds leading brands, is setting itself for future growth after a period of fragmentation, through placing the consumer at the heart of decision making and using innovative thinking as the lifeblood of the business. |
| 16:00 - 16:45 |
HOW TO MAXIMISE YOUR ONLINE REVENUE UTILISING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS! Tim Roberts - Managing Director - I-COM Dispelling the myths and giving you practical tips and advice on how to increase client acquisition utilising social media. … Do you want more business? Do you want to spread the word about your business offering? From professional services to widget selling there is not one business that could not benefit! Tim will be giving advice, tips and showing you all the tricks of the trade in order to utilise social media to gain new clients and look after those that you already have acquired. After attending this seminar, you will be well equipped with a number of simple techniques and strategies that will benefit your business. Research has shown that companies who continue to market in an economic downturn surge ahead of those that don’t! In these uncertain times, one thing is for certain - internet usage is still ever growing and social marketing if utilised correctly can provide SME’s with cost effective, affordable, targeted, and measurable results. It works! |
| 17:00 - 17:45 |
Think Green. Save Money |
| Time | Seminar |
|---|---|
| 09:00 - 10:00 |
The Chamber business breakfast Andrew Barke - Agency Industry Head - Google Hosted by Paul Reeves, Director of Business Development, Sheffield Chamber of Commerce and Industry Marketing in a Digital World With marketing and consumer budgets under huge pressure, marketeers need more than ever to 'do more with less'. Digital media is an increasingly important part of the mix for brands communicating with target customers. But if you view digital as something you simply add to your media schedule, you miss out. Because the mass market consumer is digital, because competitors are digital, and because technology and behaviour are changing faster than ever before. We believe that marketeers can gain advantage during the downturn and sustain this for the long term if they look at the world through 'a digital lens'. There are real-time insights into consumer and competitor behaviour, ways of mass communication which allow targeting and tailoring to individuals, and ways to adapt strategies and tactics by the minute. |
| 10:00 - 10:45 |
The Balloon Principle: how to set your business soaring with social media |
| 11:00 - 11:45 |
Carbon Trust Energy Efficiency Loans The Carbon Trust's 0% loans are designed to reduce carbon emissions by enabling businesses to overcome the capital barrier of purchasing energy saving equipment. Loans are interest free, provided on an unsecured basis and you can borrow a sum flexible to your business needs of between £3,000 to £400,000. Repayments are offered on a 12 to 48 month basis. |
| 12:00 - 12:45 |
How to make the most of Cloud Computing in your business (and what the hell is it?!) Matthew Holmes - Managing Director - Liquid Accounts Ltd |
| 13:00 - 13:45 |
From box room to boardroom - Get off your arse! Brad Burton - Founder - 4networking Recession biting? Staff not motivated? Sales appointments dried up? Salespeople not closing? Networking not right for your business? Brad Burton author of ground breaking business book, Get Off Your Arse takes us on an entertaining rollercoaster ride of how he told his employer to shove his corporate job where the sun don't shine. Brad went from working in his underpants from a box room aggressively waiting for the phone to ring, to building the largest fastest growing Business Breakfast Network in the World and becoming a top motivational speaker in just 3 years. This is not about theoretical sales techniques for your staff. This is about real life motivation, for real life situations. Why are some businesses thriving right now? Brad knows and knows how your business can do the same. It's a must see inspirational story that provides hope & guidance for businesses of all sizes in this current climate. |
| 14:00 - 14:45 |
Virtual interview = real job! Peter Hartley - Professor of Education Development - University of Bradford The personal interview is used by many organisations to select new recruits and to promote staff but few organisations have the resources to offer potential recruits the opportunity to repeatedly practise their interview techniques. The use of multimedia software allows people to practise these important skills of self-presentation as realistically as possible and to gain the confidence to perform in real interviews. This seminar will also investigate how facial recognition technology could be incorporated to further enhance the experience. |
| 15:00 - 15:45 |
‘Health and Safety and Going to Prison’ Duty to Care is the most important thing. But getting health and safety wrong can now also put Directors and Senior Managers in jail.This seminar covers how any company or organisation can make sure that they are full compliant on all legislation and keeps their employees safe within the workplace environment.It has the added bonus of teaching the bosses how they can keep themselves out of the clutches of Her Majesties Prisons. It will relate to the HSE policies and strategies and the importance of organising internal monitoring methods and it will never mention banning conkers or bed races once. |
