| Time |
Seminar |
| 9:00 - 10:00 |

The Yorkshire Post business breakfast
Rachel Elnaugh - Entrepreneur and first lady of Dragons Den
Hosted by Greg Wright, Deputy Business Editor, Yorkshire Post
Entrepreneur and Dragons Den star Rachel Elnaugh will be talking about her rollercoaster entrepreneurial journey and sharing the highs and lows of business - and how to survive them. You'll hear about her rise to success with her first business the £multi-million market leading experiences company Red Letter Days and the mistakes she made which sent it into administration. She'll be sharing the tortuous experience of the last days of the company as it went into meltdown as well as how she re-built her business and her life afterwards. A must attend session if you are in any way struggling with your business and need practical advice, inspiration and motivation.
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| 10:00 - 10:45 |
Calming the Storm - Conflict Management
James Bryant - Professor - Sheffield Hallam University
In times of rapid change it is essential to have ready a selection of approaches to cope with, manage and even capitalise on the inevitable rise of conflict. Balancing elements such as employee resistance to change vs. what's best for the organisation, customer demand vs. profitability, or collaborative advantage vs. unilateral benefit, can seem a daunting task. But there are ways to turn this challenge into an opportunity.
Accepting that conflict and collaboration are inseparable sides of the same coin and understanding that one can morph into the other forms the basis of managing the situation.
This seminar provides you with a toolbox of approaches to help you to appraise situations on their own terms, identify which opportunities to seize and ways to restore balance and calm in difficult situations, drawing on the expertise of our speaker, Prof Jim Bryant, an internationally-renowned researcher, trainer and consultant in the specialist area of conflict management and partnerships.
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| 11:00 - 11:45 |
No, Money? No Problem!
Ben Kench Business Booster
In times of a ‘slow-down’ many businesses look to ride out the storm...others seem to prosper and flourish. What about your business? How do you feel right now?
Would you like to know how to use this situation to your advantage and make more money than ever? Imagine doing that without spending more money?
What if there was a way to run your business with less demand for cash?
What if you could run a business that became more efficient and allowed you double or treble the production capacity? Would that help?
Well in this informative and lively presentation Ben Kench The Can Can Man shares fresh and innovative ideas guaranteed to make a difference to your future when applied. If you want to make more but feel that you need more first then attendance at this presentation is a MUST because Ben will give you real, affordable and practical techniques and ideas that can make a real difference to your business today! Do NOT miss this event.
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| 12:00 - 12:45 |
Sod the Recession
Jim Scott - Managing Director - Scott Douglas Group
A fast moving look at just a few of the many ways in which you can make the most of difficult trading conditions. From better service and more income from existing customers to a range of low costs actions leading to more new customers, you will take away something to improve your profits. Find out more about The Gross Prophet - a new programme of support that gives you a guaranteed return on investment.
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| 13:00 - 13:45 |
How to get your company top of the natural search engine results
Hugh Jackson - Director - MediaCo (UK) Ltd
This presentation outlines the key elements required to ensure that your site benefits from visibility within search. The three core areas of “on-page”, “on-site” and “off-site” are covered, along with their interaction. Client examples relating to these will demonstrate:-
-The on-page elements that provide signals to the search engine.
- Site architecture, as an on-site factor, in terms of structure, coding and internal linking.
- Off-site factors influencing your site’s visibility in search.
- The benefits of quantifying your site’s position within search for target search terms.
- The specifics of building relevancy and authority for your site, through multichannel link campaign development.
Focus will be given to Google, the dominant search engine within UK, providing actions that can be implemented directly on any site.The differing requirements for a new site, as opposed to an established site, will be addressed – along with the critical elements that require consideration when moving/redeploying a site.
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| 14:00 - 14:45 |
Putting you in effective control of your business
Understanding Employment Law hot topics and giving you the answers to those everyday questions
Sarah Guy - Employment Law Consultant - Mentor Employment Law
Does it sometimes seem that your employees have all the rights and you feel like you should have more control as an employer? In this workshop Mentor will prepare you to handle those everyday 'difficult' employee situations and give you answers:
1.How much holiday entitlement do employees get during sickness leave?
2.How many hours can my employee legally work?
3.What breaks and days off should my employees get?
4.What is allowed under family leave
5.How do I handle employees inviting witnesses to disciplinary and grievance meetings
6.What new law affects my business? e.g.when should you check criminal records?
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| 15:00 - 15:45 |

'Fit for the Future’ – insight to Hallmark’s strategic pillars, designed to ‘future proof’ the business
Steve McCann - Marketing Controller - Hallmark
Steve McCann is marketing controller at Hallmark Cards, where he heads the Marketing, Seasons and Innovation teams and led through a strategic change programme designed to make Hallmark ‘Fit for the Future’. Encompassing Marketing, Research, Sales and Business Planning the programme is already showing significant impact with product performance indices up 30%.
Prior to joining Hallmark, Steve has held a variety of UK and International roles in major FMCG multinationals across a wide range of categories including Household and Personal Care, biscuits and drinks with stints at PZ Cussons, United Biscuits and Inbev.
Steve will share how Hallmark, one of the worlds leading brands, is setting itself for future growth after a period of fragmentation, through placing the consumer at the heart of decision making and using innovative thinking as the lifeblood of the business.
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| 16:00 - 16:45 |

HOW TO MAXIMISE YOUR ONLINE REVENUE UTILISING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS!
Tim Roberts - Managing Director - I-COM
Dispelling the myths and giving you practical tips and advice on how to increase client acquisition utilising social media. … Do you want more business? Do you want to spread the word about your business offering? From professional services to widget selling there is not one business that could not benefit!
Tim will be giving advice, tips and showing you all the tricks of the trade in order to utilise social media to gain new clients and look after those that you already have acquired. After attending this seminar, you will be well equipped with a number of simple techniques and strategies that will benefit your business.
Research has shown that companies who continue to market in an economic downturn surge ahead of those that don’t! In these uncertain times, one thing is for certain - internet usage is still ever growing and social marketing if utilised correctly can provide SME’s with cost effective, affordable, targeted, and measurable results. It works!
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| 17:00 - 17:45 |
Think Green. Save Money
Steven Walker - Head of Local Business - Kinnarps (UK) Ltd
The Kinnarps presentation will focus on the benefits that local businesses can derive from a move to more sustainable thinking and embracing new ideas in the office.
‘Going green’ is often perceived to incur cost and take up valuable time… only adding value where customers are demanding it - plus a little ‘feel good factor’. The reality is that true sustainability originates from a natural desire to save resource, reduce waste and increase efficiency.
Kinnarps will briefly introduce their sustainability credentials – an interesting insight into what to look for when purchasing furniture – but then lead quickly to how organisations can save money by going green. From clever use of space to energy saving ideas and dynamic lighting, their ‘Green Ideas at Work’ form the core of a new Think Green. Save Money campaign.
The presentation will also show how ergonomics and people are at the centre of any working environment, leading to low absenteeism, staff efficiencies and higher motivation. Any business leader who is looking to save costs and drive prosperity in all areas of their organisation will find something to take away from this presentation.
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