Exhibit

Marketing & Sponsorship Opportunities

“Convey your message with clarity and stand out from your competition”

Marketing solutions specifically tailored to help you meet your business objectives. Allying your business objectives with Business Yorkshire assures that you enjoy all the benefits of association with the right event, targeted at the right audience, with a promotional programme that reinforces your marketing strategy.

More than just an event  for many companies Business Yorkshire has become an integral part of their marketing mix, delivering a 360 degree solution of brand positioning, market research, and critically, face-to-face touch-points with the people that matter. We provide all logistical, marketing and promotional needs, leaving you free to deliver on your own objectives.

Opportunities are created to meet your needs not ours. Business Yorkshire will work with you to find the best solution to match your objectives and budget. Reinforce your company message, drive visitors to your exhibition stand and stand out against your competitors. The opportunities listed below are examples of opportunities at Business Yorkshire. Some are time specific so call us to discuss your requirements.


Here are the sponsorship opportunities available at Business Yorkshire 2008.

Sole Event Sponsor 2008 – £POA

This opportunity will enable the supporting company to reach the maximum market exposure that this event offers. As headline sponsor you will be seen to be supporting regional business in the North East and all the positives associated with this market leading event.

Please contact Emma Jones – Event Director on 01179 071000 for full information of what this package would include.

The Official Exhibition Show Guide

The official show guide will be given to every delegate that attends the event. (Approx 4000) It includes a detailed floor plan to help find your way around the event, a description of the products and services offered by each company exhibiting, timetables of seminars and key note presentations and a useful information section. This guide will be kept long after the show as a local directory of companies from different markets that the visitors can refer back to long after the event has finished.

Mechanical Information:
Full Page (Trim Size): 210 x 148mm
Full Page + Bleed: 216 x 154mm
All live matter to be 6mm away from trim measurement
Bleed should be added on all four edges

Formats:
Print Ready PDF
High Resolution Tif (300dpi)
Quark Express
All files to be supplied in CMYK

Inserts in the Official Show carrier Bag

Companies can insert a flyer or brochure into the carrier bag that will be given to every one upon entry to the event thus ensuring they receive and take home a copy of your company’s literature.

Official carrier bag sponsorship

See your brand carried around the show by most of the visitors who are handed them as they enter the exhibition and used by most to carry the vast amount of information they collect during their visit.

Wireless Internet Sponsorship Opportunity

Free wireless broadband internet is offered to all visitors who attend Business Yorkshire. This sponsorship opportunity delivers real time brand awareness as when visitors and exhibitors log on they have to go through a welcome page that will be fully branded with the supporting companies message. There will also be coverage and logo placement with the official show guide.

Visitor badges

Mailed out to all of our pre-registered visitors and worn by all of the 4000 attendees at the exhibition. See your logo on ALL of the 'visitor' badges and reach all of the pre-registered contacts before the exhibition and all of the attendees at the exhibition.

Pre-show reminder emails to pre registered visitors

There will be eight waves of emails to pre registered visitors in the days before the event informing them of the latest news, speakers, seminars and developments with the event.
Email marketing is also used at the end of each day to reminder those that haven't yet attended (but did show an interest by pre-registering) that the exhibition is on the next day.

Day 1 reminder email
Day 2 email
- Thank you to ALL visitors who attended

Registration Area

All visitors must pass through the registration area to enter and exit the exhibition. Brand this area as your own and be seen by all those who pass through.

Business Yorkshire How to Theatre

The seminar agenda is a key part of Business North West and there will be over 20 seminars and keynotes taking place over the two days of the event covering areas of IT, sales and marketing, Finance and Leadership and motivation.

  • Branding on theatre
  • Full page advert in event guide
  • Branding on theatre signage
  • Insert into conference bag
  • Enhanced listing in event guide
  • Seminar opportunity in field of expertise
  • Table of 10 at business breakfast

Network Café

The network café is at the centre of the event and is a busy area of the show.
The café is a prominent structure with significant branding areas.

We will also be using this area of the event to host the exhibitor networking evening.

Package includes:

  • Enhanced listing in event guide
  • Full page advert in event guide
  • Logo on café exterior
  • Promotional material/literature displayed in café area.
  • Company banners displayed in interior

Speed Networking Area

Branding and hosting the speed networking area gives the supporting company a chance to engage with hundreds of visitors to this event face to face and deliver them a unique experience that they won’t soon forget.

Package includes

  • Enhanced listing in event guide
  • Full page advert in event guide
  • Full branding of stage set
  • Full branding of timer countdown plasma screens